How We Helped Pink Cakes
Build a Stronger
Brand with Social Media Services
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CLIENT
Pink cakes
INDUSTRY
food and beverage
LOCATION
DUBAI, UAE
TIMELINE
3 months
SERVICES
CONTENT CREATION, SOCIAL MEDIA DESIGN, SOCIAL MEDIA MANAGEMENT ASSET CREATION, website design and development, seo
DELIVERABLES
social media grid meta Ads campaign design & production, Website Design & development, search engine optimisation
Pink Cakes is a premium bespoke confectionery and custom cake studio based in the UAE.
Their audience includes celebration planners and discerning sweet lovers looking for an aspirational, sensory-led indulgence rather than just a quick neighborhood bakery fix. They are in the industry to transform baked goods into emotional centerpieces and unforgettable memories.
What differentiates them in a competitive market is their evolution into a highly curated luxury brand; they deliver a cohesive, story-led aesthetic that elevates everyday occasions into high-end celebrations.
"That's exactly the issue we're facing."
Reactive disjointed online presence
Visually spectacular physical products
Inconsistent colors and typography
Over reliance on templates
Templates actively cheapened brand
Craftsmanship lost in clutter
Project Goals
Attract premium clients
Modernize visuals
Build a memorable identity
Create marketing consistency
Increase recognition
REDESIGNS THE BRAND'S AESTHETIC TO BE AS METICULOUSLY CRAFTED AS THEIR CAKES.
ESTABLISHES A BESPOKE, RETRO-INSPIRED COLOR SCHEME FEATURING SOFT BLOSSOM AND MUTED OLIVE.
DEPLOYS ORIGINAL PHOTO AND VIDEO ASSETS TO REPLACE DISJOINTED, STANDARD TEMPLATES.
ANCHORS A BEAUTIFULLY COHESIVE MONTHLY GRID THAT DRIVES AN ASPIRATIONAL VISUAL EXPERIENCE.
Choosing TMS to revamp the basic templates was the best decision, because now our page looks just as premium as our custom cakes.
Build a distinctive and consistent identity that makes your brand memorable.
Create engaging, user-friendly websites that turn your brand into a digital experience.
Communicate your products and services through clear, impactful print designs.
Stand out online with engaging, on-brand visuals designed to capture attention.
We delivered social media design, Meta Ads, production, website development, and SEO to strengthen its luxury digital presence.
We created a premium, story-led digital presence that reflected Pink Cakes' bespoke approach to celebrations.
The campaigns were designed to reach customers looking for premium custom cakes and memorable celebration experiences.
We designed and developed a visually engaging website that showcased its products while making the customer journey simple.
Our SEO strategy improved its visibility for relevant cake and confectionery searches, helping attract more potential customers online.
Every successful brand starts with a clear vision and the right creative partner. Whether you're launching a new business or refreshing an existing one, we'll help you build a brand that stands out in Dubai's competitive market.
