How We Helped Residence 22
Build a Stronger
Brand with Social Media Services
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CLIENT
REsidence 22
INDUSTRY
REAL ESTATE
LOCATION
DUBAI, UAE
TIMELINE
On-Going
SERVICES
Branding, Logo Design, Brochure Design, social media, COPYWRITING, website design and development
DELIVERABLES
Brand Identity, Logo, Brand Guidelines, website, social media grid
Nestled along the Dubai Water Canal on Marasi Drive, Residence 22 is a boutique, full-floor penthouse development operating under the Signature Developers portfolio.
Their target audience is ultra-high-net-worth buyers and investors seeking a highly private, composed, and understated residential lifestyle.
They stand out in Dubai’s notoriously loud real estate market by intentionally rejecting superlative-heavy marketing and flashy aspirational tropes. Instead, they exist to offer a true "quiet luxury" sensibility; commanding attention through sculptural restraint and serene exclusivity rather than shouting for it.
"That's exactly the issue we're facing."
Loud real estate market
Needed private composed aesthetic
Required effortlessly serene visuals
Full floor sculptural property
Avoided typical aspirational flashiness
Command attention through restraint
Project Goals
Attract premium clients
Modernize visuals
Build a memorable identity
Create marketing consistency
Increase recognition
Defines the brand's positioning, purpose, audience, and overall direction, creating a clear foundation for consistent communication and growth.
Creates a distinctive visual symbol that represents the brand and makes it easily identifiable and memorable.
ESTABLISHES STRICT GUIDELINES BANNING VISUALLY CLUTTERED GRAPHICS AND SUPERLATIVE-HEAVY COPY.
CURATES AN EXCLUSIVE DIGITAL FEED LEANING ENTIRELY INTO QUIET LUXURY.
CREATES A SERENE ONLINE EXPERIENCE MATCHING THE MARASI DRIVE EXCLUSIVITY.
DELIVERS BESPOKE, HIGHLY POLISHED PROPERTY MATERIALS COMMUNICATING SCULPTURAL RESTRAINT.
TMS knew exactly what we meant by quiet luxury and created a look that attracts the right buyers without shouting.
Build a distinctive and consistent identity that makes your brand memorable.
Create engaging, user-friendly websites that turn your brand into a digital experience.
Communicate your products and services through clear, impactful print designs.
Stand out online with engaging, on-brand visuals designed to capture attention.
We delivered its brand identity, logo, brand guidelines, website, and social media grid.
The identity was built around quiet luxury, privacy, and understated sophistication to appeal to high potential buyers.
The logo was designed with a refined and minimal aesthetic that reflected the development's exclusive positioning.
We created a clean, immersive website experience that communicated the property's architectural character without relying on flashy messaging.
The social media grid followed the brand's quiet-luxury direction, using a composed and consistent visual language.
Every successful brand starts with a clear vision and the right creative partner. Whether you're launching a new business or refreshing an existing one, we'll help you build a brand that stands out in Dubai's competitive market.